July 22nd Newsletter

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Geralann Tabet
Production Manager
619 S. Bluff St. Tower 1, Ste 2012
St. George, UT 84770
Direct: 435.215.7342
Fax: 877.371.4777
Cell: 435.619.2452

For the week of July 22nd, 2013 – Vol. 11, Issue 29

>> Market Update

QUOTE OF THE WEEK… “If you fell down yesterday, stand up today.” –H.G. Wells, British author

INFO THAT HITS US WHERE WE LIVE… There was a bit of falling down in the home building market last week, as June Housing Starts and Building Permits registered disappointing declines. Housing Starts dropped 9.9% to an 836,000 unit annual rate, versus the 958,000 predicted. New Building Permits sank 7.5%, to a 911,000 annual rate, well short of the 1 million pace forecast. But the dip in starts was mostly due to multifamily units, as single-family starts edged down a miniscule 0.8% for the month, and are still up 11.5% versus a year ago. Permits for single-family homes are up 24.6% over a year ago.

We also need to note that home building is weather dependent. June was exceptionally wet, with 18 states in the South and East experiencing rain totals for the month that were among their 10 highest on record. Wet ground makes it hard to move dirt and lay foundations, driving down the number of starts. Finally, John Paulson, whose Paulson & Co. hedge fund made a pile betting against subprime mortgages, now says that as an investment, you can’t beat buying a house. Check out his complete explanation here: http://buzz.money.cnn.com/2013/07/17/john-paulsons-housing/?iid=HP_River.

BUSINESS TIP OF THE WEEK… Start the day focused on you. Beginning with your emails lets others direct what you’ll achieve. For the first hour, avoid emails and key on what you need to accomplish today.

>> Review of Last Week

MIXED MESSAGES… Economic data has been delivering mixed messages for quite some time, and last week corporations and Wall Street joined in. Financial companies reported strong Q2 earnings growth, sending the Dow up 0.5% and the S&P 500 up 0.7% to close the week at another record high. But earnings reports weren’t too terrific in the tech sector, so the Nasdaq dropped for the week. Following the same mixed message theme, Moody’s upgraded its outlook on our country’s Triple-A credit rating from negative to stable, while Detroit became the largest city in U.S. history to file for bankruptcy. You got that?

Meanwhile, mixed economic data had Retail Sales up for June, but less than expected, and Housing Starts and Building Permits dropping for the month. On the plus side, New York Empire Manufacturing beat estimates, while the Philadelphia Fed Index surprisingly spiked to its highest reading since March 2011, showing strong manufacturing growth in those regions. The Fed’s latest Beige Book noted “modest to moderate” growth. New weekly jobless claims unexpectedly dropped by 24,000, to 334,000, the fewest since early May.

The week ended with the Dow up 0.5%, to 15544; the S&P 500 up 0.7%, to 1692; and the Nasdaq down 0.3%, to 3588.

The negative economic news sent enough investors to the safe haven of bonds to push prices up. The FNMA 3.5% bond we watch ended the week up 1.02, to $101.10. National average mortgage rates eased for the week ending July 18, according to Freddie Mac’s Primary Mortgage Market Survey. Remember, mortgage rates can be extremely volatile, so check with your mortgage professional for up to the minute information. The Mortgage Bankers Association’s Purchase Loan Index was up 1% for the week ending July 12 and up 5% over a year ago.

DID YOU KNOW?… This week’s University of Michigan Consumer Sentiment Index is based on a monthly survey of 500 households. Sentiment is seen as a precursor to increasing or slowing consumer demand. The preliminary report is on the second Friday, the final on the fourth.

>> This Week’s Forecast 

HOME SALES CLIMB, DURABLE GOODS OK, CONSUMERS FEELING BETTER… Not a super packed week for economic data, but we will get a good look at the housing recovery. All should be fine on that front. Existing Home Sales are forecast up in June, and they’re now solidly above the 5 million unit annual rate threshold. New Home Sales are also expected to edge ahead in June, to a 481,000 unit annual rate.

Durable Goods Orders are predicted up for June, although not by as much as the month before. This report tracks the purchases of a range of large ticket items, from washing machines to jet aircraft. The final reading of the University of Michigan Consumer Sentiment Index for July should reveal consumers continuing to feel better about things economic.

>> The Week’s Economic Indicator Calendar

Weaker than expected economic data tends to send bond prices up and interest rates down, while positive data points to lower bond prices and rising loan rates.

Economic Calendar for the Week of July 22 – July 26

Date Time (ET) Release For Consensus Prior Impact
M
Jul 22
10:00 Existing Home Sales Jun 5.28M 5.18M Moderate
W
Jul 24
10:00 New Home Sales Jun 481K 476K Moderate
W
Jul 24
10:30 Crude Inventories 7/20 NA –6.902M Moderate
Th
Jul 25
08:30 Initial Unemployment Claims 7/20 328K 334K Moderate
Th
Jul 25
08:30 Continuing Unemployment Claims 7/13 2.990M 3.114M Moderate
Th
Jul 25
08:30 Durable Goods Orders Jun 1.5% 3.7% Moderate
F
Jul 26
09:55 U. of Michigan Consumer Sentiment – Final Jul 84.2 83.9 Moderate

>> Federal Reserve Watch 

Forecasting Federal Reserve policy changes in coming months… Last week, Fed Chairman Bernanke told Congress he expects the Fed Funds Rate to remain at its super low level for quite some time. Note: In the lower chart, a 1% probability of change is a 99% certainty the rate will stay the same.

Current Fed Funds Rate: 0%–0.25%

After FOMC meeting on: Consensus
Jul 31 0%–0.25%
Sep 18 0%–0.25%
Oct 30 0%–0.25%

Probability of change from current policy:

After FOMC meeting on: Consensus
Jul 31 <1%
Sep 18 <1%
Oct 30 <1%

 

Week of July 15th Prime Lending newsletter

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Geralann Tabet
Production Manager
619 S. Bluff St. Tower 1, Ste 2012
St. George, UT 84770
Direct: 435.215.7342
Fax: 877.371.4777
Cell: 435.619.2452

For the week of July 15th, 2013 – Vol. 11, Issue 28

>> Market Update

QUOTE OF THE WEEK… “Difficulties are just things to overcome, after all.” —Ernest Shackleton, Antarctic explorer

INFO THAT HITS US WHERE WE LIVE… Some see the recent rise in mortgage rates as a difficulty, but the latest Fannie Mae National Housing Survey posits a different point of view. Their chief economist says: “The spike in mortgage rate expectations this month…may increase housing activity in the near term by driving urgency to buy.” He explains: “Consumers may recognize that today’s still favorable mortgage rates and homeownership affordability levels will recede over time…. More prospective homebuyers may be deciding that now is the time to get off the fence.”

The share of survey respondents who believe mortgage rates will increase hit a record high 57%. And the share who believe home prices will go up in the year also came in at a record 57%. So guess what? 72% of respondents believe now is a good time to buy! Rates may ease anyway. The current rise was attributed to the Fed’s announcement it could begin tapering its bond purchases as soon as September. This sent bond prices down and mortgage rates up. But last week, comments from the Fed Chairman, reported below, implied the tapering is off.

BUSINESS TIP OF THE WEEK… As your last task of the workday, create tomorrow’s to-do list. Then next day, make those tasks your primary focus: if it’s not on the list, don’t do it. 

>> Review of Last Week

THANKS, BEN… Wall Street owes a big thank you to Fed Chairman Ben Bernanke. The Dow and S&P 500 both ended the week at all-time highs, while the Nasdaq, ahead seven sessions in a row, enjoyed its longest winning streak in two years. Observers credited these blowout performances to remarks from Bernanke. The minutes from the last Fed meeting had left investors worried because some central bankers feel a tapering of their bond purchases could happen “soon.” But later, the Chairman clearly stated: “Highly accommodative monetary policy for the foreseeable future is what’s needed.” He said low inflation and high unemployment mean the Fed needs to press on with its stimulus.

Stimulus, of course, means the Fed’s $85 billion a month bond buying spree and rock-bottom Federal Funds Rates. All of this is good for business, while the Fed’s mortgage bond purchases keep those prices up and mortgage rates down. Bernanke was so successful in relieving investors’ fears, that they basically ignored the economic data that missed estimates. PPI wholesale inflation ran hotter than expected in June and Michigan Consumer Sentiment slipped below expectations for July. New weekly jobless claims were up 16,000, to 360,000, and continuing claims went up 24,000, to 2.98 million.

The week ended with the Dow up 2.2%, to 15464; the S&P 500 up 3.0%, to 1680; and the Nasdaq up 3.5%, to 3600.

Bond prices recovered last week on the disappointing economic data and Bernanke’s comments. The FNMA 3.5% bond we watch ended the week up 1.77, to $100.08. According to Freddie Mac’s Primary Mortgage Market Survey, national average mortgage rates continued to trend higher for the week ending July 11. This was based on market speculation that the Fed will reduce future bond purchases. Remember, mortgage rates can be extremely volatile, so check with your mortgage professional for up to the minute information. Rates are still at attractive levels.

DID YOU KNOW?
… Monetary policy is the process by which a central bank controls the supply of money to promote economic growth and stability. The goals usually include an inflation target and low unemployment. 

>> This Week’s Forecast 

CONSUMERS ARE BUYING, INFLATION’S OK, HOME BUILDERS HAPPY, FACTORIES SLIP… This week should show that consumers continue to do their part to help the recovery, with Retail Sales predicted up a healthy 0.7% for June. That month’s Consumer Price Index should indicate inflation still under control.

Builders continue to boost the housing recovery, with Housing Starts expected up again for June and Building Permits predicted to hit a 1 million unit annual rate. Things aren’t quite so copacetic on the factory scene, with both the NY Empire and Philadelphia Fed Manufacturing Indexes off for July, though still showing expansion.

>> The Week’s Economic Indicator Calendar

Weaker than expected economic data tends to send bond prices up and interest rates down, while positive data points to lower bond prices and rising loan rates.

Economic Calendar for the Week of July 15 – July 19

Date Time (ET) Release For Consensus Prior Impact
M
Jul 15
08:30 Retail Sales Jun 0.7% 0.6% HIGH
M
Jul 15
08:30 NY Empire Manufacturing Index Jul 3.6 7.8 Moderate
M
Jul 15
10:00 Business Inventories May –0.1% 0.3% Moderate
Tu
Jul 16
08:30 Consumer Price Index (CPI) Jun 0.3% 0.1% HIGH
Tu
Jul 16
08:30 Core CPI Jun 0.2% 0.2% HIGH
Tu
Jul 16
09:15 Industrial Production Jun 0.3% 0.0% Moderate
Tu
Jul 16
09:15 Capacity Utilization Jun 77.7% 77.6% Moderate
W
Jul 17
08:30 Housing Starts Jun 958K 914K Moderate
W
Jul 17
08:30 Building Permits Jun 1000K 974K Moderate
W
Jul 17
10:30 Crude Inventories 7/13 NA –9.874M Moderate
W
Jul 17
14:00 Fed’s Beige Book Jul NA NA Moderate
Th
Jul 18
08:30 Initial Unemployment Claims 7/13 348K 360K Moderate
Th
Jul 18
08:30 Continuing Unemployment Claims 7/6 2.950M 2.977M Moderate
Th
Jul 18
10:00 Philadelphia Federal Index Jul 5.3 12.5 HIGH
Th
Jul 18
10:00 Leading Economic Indicators (LEI) Jun 0.3% 0.1% Moderate

>> Federal Reserve Watch 

Forecasting Federal Reserve policy changes in coming months… The Fed made it clear last week that it would do nothing to hamper the recovery, so economists now expect to see a super low Funds Rate well into the future. Note: In the lower chart, a 1% probability of change is a 99% certainty the rate will stay the same.

Current Fed Funds Rate: 0%–0.25%

After FOMC meeting on: Consensus 
Jul 31 0%–0.25%
Sep 18 0%–0.25%
Oct 30 0%–0.25%

Probability of change from current policy:

After FOMC meeting on: Consensus 
Jul 31 <1%
Sep 18 <1%
Oct 30 <1%

 

PrimeLending week of July 8th

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Geralann Tabet
Production Manager
619 S. Bluff St. Tower 1, Ste 2012
St. George, UT 84770
Direct: 435.215.7342
Fax: 877.371.4777
Cell: 435.619.2452

For the week of July 8th, 2013 – Vol. 11, Issue 27

 

>> Market Update,,,
QUOTE OF THE WEEK… “A will finds a way.” –Orison Swett Marden, American writer and physician

INFO THAT HITS US WHERE WE LIVE… The collective will of everyone working in the housing market has certainly found the way to a housing recovery. More evidence of this came last week when a leading data and analytics firm reported that nationwide, home prices in May jumped 2.6% for the month and 12.2% since last year. That was the highest annual increase for their home price index in more than seven years. Their CEO commented, “…pent-up demand and continued low interest rates are fueling strong demand…. We expect that trend to continue to drive up prices throughout the balance of the summer months.”

But we do need to watch those interest rates. Friday, the chief economist at a real estate listings site pointed out, “Today’s strong jobs report makes it more likely that the Fed will start reducing its bond purchases later this year, rather than waiting longer.” Observers worry this tapering of the Fed’s bond buying could push mortgage rates up, although they would still be at historically attractive levels. That same economist also pointed out, “Rising rates won’t derail the housing recovery. They’re rising alongside a strengthening economy.”

BUSINESS TIP OF THE WEEK… Experts say only 20% of what we do each day produces 80% of our results. So during your workday, take note of and cut out all the things that don’t matter. They’ll have a minimal effect on your overall productivity.

>> Review of Last Week
JULY 5 FIREWORKS… Wall Street enjoyed an extra day of pyrotechnics, as Friday’s stronger than expected June Employment Report ignited a stock rally that left the three major indexes ahead two weeks in a row. Trading volume was low, with many players gone for the holiday weekend, but the good economic feelings were certainly valid. In June, nonfarm payrolls increased by 195,000, well above consensus expectations. Plus, April and May numbers were upwardly revised, adding 70,000 more jobs than had first been reported. In addition, hourly earnings were up a big 0.4% and aggregate earnings up 0.6%, which augers well for future consumer spending.

That good June Employment Report still wasn’t perfect, as the Unemployment Rate held at 7.6%. However, the “unrounded” 7.557% figure shows we’re heading in the right direction. Other glitches appeared in the form of a wider than expected $45 billion trade deficit for May and a drop in the ISM Services index for June, although it still registered expansion for the sector. The ISM index of manufacturing had a better story to tell, rebounding back into expansion territory after May’s contraction. Also upbeat, Continuing Unemployment Claims fell by 54,000, to 2.93 million.

The week ended with the Dow up 1.5%, to 15136; the S&P 500 up 1.6%, to 1632; and the Nasdaq up 2.2%, to 3479.

Friday’s Employment Report started a selling spree in bonds on concerns the improving economy will cause the Fed to begin tapering bond purchases sooner, depressing bond prices. The FNMA 3.5% bond we watch ended the week down 2.83, at $98.31. National average mortgage rates fell for the week ending July 3, according to Freddie Mac’s Primary Mortgage Market Survey. But this was before Friday’s jobs report sent bond prices south, which will edge rates up. Mortgage rates can be extremely volatile, so check with your mortgage professional for up to the minute information. Of course, rates are still at attractive levels.

DID YOU KNOW?… May’s wider trade deficit was mostly due to a $4.4 billion increase in imports, led by consumer goods. This gain shows the resilience of U.S. purchasing power, for both consumers and businesses.

>> This Week’s Forecast
JOBLESS CLAIMS, INFLATION HOLDING, CONSUMERS HAPPIER, WHAT THE FED SAID… Another quiet-ish summer week, economic data wise. Following the June Employment Report surprise, the coming Initial and Continuing Unemployment Claims reports shouldn’t contain any shockers, but are expected to remain at the lower levels we’ve been seeing. Wholesale price inflation for June, measured by the Producer Price Index (PPI), is predicted to stay within Fed guidelines.

Consumers, whose spending is vital to the economy, are forecast to be feeling a little better according to the July Michigan Consumer Sentiment Index. Wednesday, the Fed will release the FOMC Minutes from their June 19 meeting. These will be scoured for signs of how soon the central bank may begin tapering its bond purchases.

>> The Week’s Economic Indicator Calendar
Weaker than expected economic data tends to send bond prices up and interest rates down, while positive data points to lower bond prices and rising loan rates.

Economic Calendar for the Week of July 8 – July 12

Date Time (ET) Release For Consensus Prior Impact
W
Jul 10
10:30 Crude Inventories 7/6 NA –10.347M Moderate
W
Jul 10
14:00 FOMC Minutes 6/19 NA NA HIGH
Th
Jul 11
08:30 Initial Unemployment Claims 7/6 345K 343K Moderate
Th
Jul 11
08:30 Continuing Unemployment Claims 6/29 2.949M 2.933M Moderate
Th
Jul 11
10:00 Federal Budget Jun NA –$59.7B Moderate
W
Jul 3
10:30 Producer Price Index (PPI) Jun 0.3% 0.5% Moderate
F
Jul 12
08:30 Core PPI Jun 0.1% 0.1% Moderate
F
Jul 12
08:30 Univ. of Michigan Consumer Sentiment Jul 84.8 84.1 Moderate

>> Federal Reserve Watch 

Forecasting Federal Reserve policy changes in coming months… No matter how soon the Fed begins to taper their bond buying program, economists do not expect the central bank to touch its super low Funds Rate until well into 2014. Note: In the lower chart, a 1% probability of change is a 99% certainty the rate will stay the same.

Current Fed Funds Rate: 0%–0.25%

After FOMC meeting on: Consensus 
Jul 31 0%–0.25%
Sep 18 0%–0.25%
Oct 30 0%–0.25%

Probability of change from current policy:

After FOMC meeting on: Consensus 
Jul 31 <1%
Sep 18 <1%
Oct 30 <1%

 

PrimeLending Week of July 1st

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Geralann Tabet
Production Manager
619 S. Bluff St. Tower 1, Ste 2012
St. George, UT 84770
Direct: 435.215.7342
Fax: 877.371.4777
Cell: 435.619.2452

For the week of July 1st, 2013 – Vol. 11, Issue 26

>> Market Update,,, 

QUOTE OF THE WEEK… “For the resolute and determined there is time and opportunity.” —Ralph Waldo Emerson, American essayist, lecturer, and poet


INFO THAT HITS US WHERE WE LIVE… No one has been more resolute and determined than those working in the housing market and, yes, more opportunities are arising. Last Tuesday new single-family home sales were reported up 2.1% in May, to a better than expected 476,000 annual rate and up 29% versus a year ago. There were 4,000 more units in inventory, so the months’ supply edged up to 4.1, despite the faster sales pace. But that’s well below the 5.7-month average of the last 20 years and near the 4-month average of the 1998-2004 housing boom. So as sales grow, builders do have room to increase inventories.

The median sales price of new homes, at $263,900, is up 10.3% versus a year ago, while the average price of $307,800 is up 9.6% for the year. And prices are up for all kinds of sales. The FHFA index of prices for homes financed with conforming mortgages is up 7.4% in the last year. The Case-Shiller index of home prices in the 20 largest metro areas is up 12.1% from a year ago. Both indexes have been up for 15 months in a row. Thursday, Pending Home Sales (contracts signed) hit their highest level in six years, up 6.7% in May and up 12.1% versus a year ago. This forward-looking indicator points to solid gains for existing home sales in the months ahead.


BUSINESS TIP OF THE WEEK… As you attempt to develop new ideas, avoid relying on what worked in the past. Instead, focus like Steve Jobs on understanding customers’ unmet needs, then figure out how to meet them. 

>> Review of Last Week

BAD NEWS BRINGS GOOD NEWS… The bad news came when the final estimate for Q1 GDP calculated economic growth at a super slow 1.8% annual rate. That was well below the prior 2.4% growth estimate, which forecasters thought would hold. But the bad news was good news to investors, who felt that evidence of a weaker economy would keep the Fed from tapering its bond buying program, which has helped boost stocks as well as the recovery. After 5 volatile days, the major stock indexes closed up for the week. Traders seeking more comfort from bad news got it Friday when the Chicago PMI showed Midwest manufacturing weaker than expected in June.

But wait! There was a slew of economic reports that surprised to the upside. May Durable Goods Orders and Personal Income, and June Consumer Confidence and Michigan Consumer Sentiment all outpaced estimates. The housing recovery, which has been stronger than the overall economic recovery, continues to build. New Home Sales, Pending Home Sales, and the Case-Shiller 20-city Index of home prices all beat expectations. Even weekly Initial Unemployment Claims dipped by 9,000, to 346,000, with Continuing Claims still comfortably under 3 million.

The week ended with the Dow up 0.7%, to 14910; the S&P 500 up 0.9%, to 1606; and the Nasdaq up 1.4%, to 3403.


The big dip in Q1 GDP helped bond prices, as Treasuries scored only their second weekly gain in two months. The FNMA 3.5% bond we watch ended the week up 1.02, at $101.14. National average mortgage rates posted their largest weekly gain in 26 years, according to Freddie Mac’s Primary Mortgage Market Survey for the week ending June 27. Remember, mortgage rates can be extremely volatile, so check with your mortgage professional for up to the minute information. But rates are still attractive. The Mortgage Bankers Association had purchase loan demand up 3% for the week, and up 16% over a year ago.

DID YOU KNOW?
… The new Mortgage Credit Availability Index from the Mortgage Bankers Association and an independent information provider gauges whether mortgage credit is more or less available month to month. It rose in May. 

>> This Week’s Forecast 

MANUFACTURING AND SERVICES UP, JOBS SLOW, UNEMPLOYMENT HOLDS… Today, the June ISM Index will tell us how the manufacturing sector of the economy is faring and economists expect a reading just into expansion territory. Wednesday’s ISM Services should show that sector, already expanding, up again in June. The big news will be Friday’s June Employment Report. Job growth is forecast to continue at a slow pace, with 165,000 new Nonfarm Payrolls added during the month. Analysts do not expect the Unemployment Rate to drop from 7.6%.


Thursday July 4, financial markets will be closed in observance of Independence Day.

>> The Week’s Economic Indicator Calendar

Weaker than expected economic data tends to send bond prices up and interest rates down, while positive data points to lower bond prices and rising loan rates.

Economic Calendar for the Week of July 1 – July 5

Date Time (ET) Release For Consensus Prior Impact
M
Jul 1
10:00 ISM Index Jun 50.5 49.0 HIGH
W
Jul 3
08:30 Trade Balance May –$40.8B –$40.3B Moderate
W
Jul 3
08:30 Initial Unemployment Claims 06/29 348K 346K Moderate
W
Jul 3
08:30 Continuing Unemployment Claims 06/15 2.955M 2.965M Moderate
W
Jul 3
10:00 ISM Services Jun 54.0 53.7 Moderate
W
Jul 3
10:30 Crude Inventories 6/29 NA 0.018M Moderate
F
Jul 5
08:30 Average Workweek Jun 34.5 34.5 HIGH
F
Jul 5
08:30 Hourly Earnings Jun 0.2% 0.0% HIGH
F
Jul 5
08:30 Nonfarm Payrolls Jun 165K 175K HIGH
F
Jul 5
08:30 Unemployment Rate Jun 7.6% 7.6% HIGH

>> Federal Reserve Watch 

Forecasting Federal Reserve policy changes in coming months… Investors worry the Fed will start tapering their quantitative easing (QE) bond buying program by the end of the year. But no one expects the central bank to raise its super low Funds Rate until well into next year. Note: In the lower chart, a 1% probability of change is a 99% certainty the rate will stay the same.

Current Fed Funds Rate: 0%–0.25%

After FOMC meeting on: Consensus 
Jul 31 0%–0.25%
Sep 18 0%–0.25%
Oct 30 0%–0.25%

Probability of change from current policy:

After FOMC meeting on: Consensus 
Jul 31 <1%
Sep 18 <1%
Oct 30 <1%

 

PrimeLending July Newsletter

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Geralann Tabet
Production Manager
619 S. Bluff St. Tower 1, Ste 2012
St. George, UT 84770
Direct: 435.215.7342
Fax: 877.371.4777
Cell: 435.619.2452

 

6 Steps to Making an Effective Elevator Pitch

An “elevator pitch” is a quick but compelling description of what you do and the unique value you offer. This pitch could be delivered to a captive listener in the time it takes an elevator to get to the lobby. Selling yourself succinctly also can come in handy at restaurants, business receptions, and industry gatherings.

But if you’re like most professionals, you probably haven’t taken the time to sit down and compose your elevator pitch. When these opportunities come along, most people just wing it. OK, you know what you do and why people hire you. But go deliver this off-the-cuff pitch to a friend and see how you do. Chances are, you’ll stumble. That’s normal. Unless your business is marketing, marketing yourself doesn’t come naturally.

Here’s how to put together a simple but effective elevator pitch you can deliver with ease.

1. Remember, attention spans are very short.
The overall goal in composing an elevator pitch is to make your points in quick sound bites. Imagine you’re on TV. If you need to, you can always add a point or two later.

2. Begin with one sentence that says who you are.
For example, “I’m a CPA who specializes in small businesses.” Or “I’m a real estate agent covering the greater Springfield area.”

3. In the next sentence, summarize what you do in two or three key points.
This could be something like, “I take care of everything for an organization from keeping the books and preparing tax returns to improving their cash flow.”

4. Rehearse those two sentences.
The two sentences you’ve just composed constitute your opener. Practice them until they sound spontaneous and natural.

5. Articulate your unique, compelling story.
If the person you’re talking to seems interested or, even better, asks you to elaborate, you now can go into what makes you stand out from the competition. If you can, put these points into a little narrative, like: “I set up a separate site for each client that shows everything we’re working on. This speeds our work together and lets clients take advantage of new opportunities faster, so they can jump ahead of their competition.” Don’t forget to marry features of your work with client benefits.

6. Open the door at the close.
Before you each go your separate ways, be sure to close, but leave the door open. Pull out a fresh business card from your wallet and say something like, “Hey, it was great to meet you. Listen, here’s my card, I’d like to stay in touch.” If it feels appropriate, try something like, “Would you mind if I followed up with you in the next few weeks. I’d like to find out more about what you do, maybe over coffee or breakfast.”

The goal of an elevator pitch is to start a relationship, the foundation of most business transactions. You might do business together, or refer business to each other. Don’t get discouraged. If the other person doesn’t give you her card, just look up her contact info online. Then email an article or blog post that might be helpful, as a way to follow up. If you don’t get an immediate response, be patient. Let some time pass before you ping her again.

Take these steps and you’ll fine tune an elevator pitch that will widen your network of prospects and partners. Why not take a few minutes now and start jotting down ideas. Here’s to your success pitching your business in elevators and everywhere else, as you keep putting together your best year ever…. Enjoy a great month!

PrimeLending update Week of June 24

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Geralann Tabet
Production Manager
619 S. Bluff St. Tower 1, Ste 2012
St. George, UT 84770
Direct: 435.215.7342
Fax: 877.371.4777
Cell: 435.619.2452

For the week of June 24th, 2013 – Vol. 11, Issue 25

>> Market Update,,, 

QUOTE OF THE WEEK… “In order to succeed, we must first believe that we can.” —Michael Korda, American writer, novelist, and editor

INFO THAT HITS US WHERE WE LIVE… There appears to be plenty of real estate people who believe they can succeed, as last week saw more housing numbers go through the roof. Existing Home Sales were up 4.2% in May to a 5.18 million unit annual rate, up 12.9% over a year ago. The median price climbed to $208,000, up 15.4% over a year ago, while average prices are up 11.2% over last year. The months’ supply dipped to 5.1, all due to the faster sales pace, as inventories were up 7,000, increasing four months in a row. And the median time on the market for all homes was 41 days, down from 72 days a year ago.

Housing Starts were up 6.8% in May. Although most of the gain came from multi-family units, single-family starts were also up for the month and are now up 16.3% versus last year. The total number of homes under construction has been up 21 months in a row. Looking at where starts may be a few months out, Building Permits in May dipped a bit overall, but single-family permits were up for the month and are up 24.6% versus last year. Not surprisingly, the NAHB index of home builder confidence went from 44 to 52, its highest level since March 2006 and its biggest monthly gain in over 10 years.

BUSINESS TIP OF THE WEEK… After you’ve powered through work for a few hours, give your mind a rest. Go for a walk, have a snack, work out, or just sit quietly. You actually get more done in a day by regularly taking time to clear your head. 

>> Review of Last Week

BEN’S BANTER SINKS STOCKS… The major stock indexes fell for the week as investors bailed on equities thanks to Fed Chairman Ben Bernanke’s comments after the Fed meeting. The written FOMC Statement indicated the Fed would keep buying $85 billion per month worth of mortgage bonds and Treasuries in its quantitative easing program to boost the economy and keep interest rates down. But Bernanke later commented that if positive trends continue, the Fed could reduce bond purchases later this year and stop them completely by mid-2014. Some experts suggested investors overreacted, and it will be a long time before the Fed raises short-term interest rates.

It didn’t help that the economic data coming in was positive, indicating things are indeed improving. The Empire State index of manufacturing in the New York region hit a three-month high in June, showing strong expansion after contracting in May. May Existing Home Sales and the NAHB home builders index surprised to the upside, as did the Philadelphia Fed index, which registered solid expansion for manufacturing in that region. But worried Wall Streeters should have noted CPI inflation was just 0.1% for the month and the May unemployment rate of 7.6% is a long way from the Fed’s 6.5% target.

The week ended with the Dow down 1.8%, to 14799; the S&P 500 down 2.1%, to 1592; and the Nasdaq down 1.9%, to 3357.

Fears the Fed might taper its bond buying sooner than expected hammered Treasuries and mortgage bonds. The FNMA 3.5% bond we watch ended the week down 3.04, at $100.12. Yet national average mortgage rates slipped last week, after edging up for over a month, according to Freddie Mac’s Primary Mortgage Market Survey. Rates are still up a tad from a year ago, but remain at historically attractive levels. The Mortgage Bankers Association reported purchase loan demand down slightly for the week, but up 12% from a year ago,.

DID YOU KNOW?
… Although investors worried the Fed might soon tighten monetary policy, during the past four Fed tightening cycles since the 1980s, the economy was growing an average of 3.68%, versus an average growth rate over the last 12 months of 1.8%. 

>> This Week’s Forecast 

NEW HOME SALES UP, GDP TEPID, INFLATION AND MANUFACTURING OK… Economic data this week should show mild but steady growth, offset by some minor disappointments. New Home Sales are expected to continue their move upward in May, while Pending Home Sales should indicate existing home sales will increase a few months out. The GDP Third Estimate is predicted to show continued economic growth at a modest rate.

Brighter news should come Thursday when Core PCE Prices are forecast to reveal inflation well under control in May. Personal Spending is expected to indicate the beleaguered consumer is staying in the game. The Chicago PMI reading of manufacturing health in the Midwest should dip a little but remain in expansion territory.

>> The Week’s Economic Indicator Calendar

Weaker than expected economic data tends to send bond prices up and interest rates down, while positive data points to lower bond prices and rising loan rates.

Economic Calendar for the Week of June 24 – June 28

Date Time (ET) Release For Consensus Prior Impact
Tu
Jun 25
08:30 Durable Goods Orders May 3.0% 3.5% Moderate
Tu
Jun 25
10:00 Consumer Confidence Jun 74.9 76.2 Moderate
Tu
Jun 25
10:00 New Home Sales May 460K 454K Moderate
W
Jun 26
08:30 GDP – Third Estimate Q1 2.4% 2.4% Moderate
W
Jun 26
08:30 GDP Deflator – Third Estimate Q1 1.1% 1.1% Moderate
W
Jun 26
10:30 Crude Inventories 6/22 NA 0.313M Moderate
Th
Jun 27
08:30 Initial Unemployment Claims 6/22 345K 354K Moderate
Th
Jun 27
08:30 Continuing Unemployment Claims 6/15 2.958M 2.951M Moderate
Th
Jun 27
08:30 Personal Income May 0.2% 0.0% Moderate
Th
Jun 27
08:30 Personal Spending May 0.4% 0.2% HIGH
Th
Jun 27
08:30 PCE Prices – Core May 0.1% 0.0% HIGH
Th
Jun 27
10:00 Pending Home Sales May 1.5% 0.3% Moderate
F
Jun 28
09:45 Chicago PMI Jun 55.5 58.7 HIGH
F
Jun 28
09:55 U. of Michigan Consumer Sentiment – Final Jun 82.6 82.7 Moderate

>> Federal Reserve Watch 

Forecasting Federal Reserve policy changes in coming months… Even though there is talk of the Fed tapering its bond buying, economists still don’t see the Fed raising the super low Funds Rate until the recovery is strong enough to bring unemployment down to 6.5%. Note: In the lower chart, a 1% probability of change is a 99% certainty the rate will stay the same.

Current Fed Funds Rate: 0%–0.25%

After FOMC meeting on: Consensus 
Jul 31 0%–0.25%
Sep 18 0%–0.25%
Oct 30 0%–0.25%

Probability of change from current policy:

After FOMC meeting on: Consensus 
Jul 31 <1%
Sep 18 <1%
Oct 30 <1%

 

Week of June 17th Newsletter

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Geralann Tabet
Production Manager
619 S. Bluff St. Tower 1, Ste 2012
St. George, UT 84770
Direct: 435.215.7342
Fax: 877.371.4777
Cell: 435.619.2452

For the week of June 17th, 2013 – Vol. 11, Issue 24

 

 

>> Market Update 

QUOTE OF THE WEEK… “The greatest weapon against stress is our ability to choose one thought over another.” —William James, American psychologist and philosopher

INFO THAT HITS US WHERE WE LIVE… Here are two thoughts that should relieve some stress for those of us working in the housing market. Fannie Mae’s May 2013 National Housing Survey reported that the share of American’s who think now is a good time to sell and the share of those who think now is a good time to buy spiked sharply from April to May. 40% of respondents think it’s a good time to sell, up from 30% the month before, the largest gain in the survey’s 3-year history. And 76% of respondents think it’s a good time to buy!

They also reported that respondents expect home prices to go up 3.9% in the next 12 months, another record high for the 3-year survey. Later in the week, Fannie Mae’s Mid-Year Outlook predicted housing starts should be up 25% and home sales up 7% for the year. Their economists also feel that any mortgage rate increases are unlikely to trip up the recovery, since affordability remains near historical highs. An online listing site estimated rates could rise to 10.5% on a 30-year fixed-rate mortgage with 20% down payment before it’s more affordable to rent than to buy.

BUSINESS TIP OF THE WEEK… Attack your most challenging tasks early in the day when you’re most fresh. Save any busy work you have for the afternoon when your energy may slump a little. 

>> Review of Last Week

STOCKS FALL ON FED FEARS… Last week investors got nervous that the Fed may begin tapering its bond buying program at this week’s meeting, from the current $85 billion a month rate. The program has helped keep stock prices up and interest rates down, so traders see any tapering as a negative and their fears sent all three stock indexes south for the third week out of the last four. The Fed’s bond buying will end when the economy or inflation picks up, so better than anticipated May Retail Sales and hotter than expected PPI producer prices kept many people skittish in the markets.

But wait. There was also evidence the economy is a long way from recovery. The manufacturing sector reported that Industrial Production was flat in May and factory Capacity Utilization dropped for the month. Then the University of Michigan Consumer Sentiment Index dipped more than expected in the preliminary June report. Lastly, continuing unemployment claims went up by 2,000. But on a better note, initial weekly jobless claims fell by 12,000, to 334,000.

The week ended with the Dow down 1.2%, to 15070; the S&P 500 down 1.0%, to 1627; and the Nasdaq down 1.3%, to 3424.

There was enough weakness in stocks and the economic data to send investors back into bonds, pushing up prices after six weeks of declines. The FNMA 3.5% bond we watch ended the week up .10, at $103.16. National average mortgage rates edged up again, but are still at historically attractive levels. As evidence of that, demand for purchase loans was up 5% for the week, and up 6% from a year ago, according to the Mortgage Bankers Association.

DID YOU KNOW?
… Analysts feel mortgage rates could rise if the Fed stops its bond buying program. But last week, FOMC member James Bullard said, “…surprisingly low inflation readings may mean the Committee can maintain its aggressive program over a longer time frame.” 

>> This Week’s Forecast 

NO INFLATION, NO RATE CHANGE, MORE HOME BUILDING, MORE HOME SALES… The closely watched Consumer Price Index (CPI) is expected to show no huge move up for May. The FOMC Rate Decision on Wednesday should leave the Fed Funds Rate untouched. The policy statement will of course be examined for any indications of future Fed moves, as well as for the central bank’s overall take on the state of the economy.

On the housing front, analysts predict May Housing Starts will move ever closer to an annual rate of one million units. While more new homes are going up, more Existing Home Sales are being closed. That number is forecast to hit the 5 million unit annual rate for May.

>> The Week’s Economic Indicator Calendar

Weaker than expected economic data tends to send bond prices up and interest rates down, while positive data points to lower bond prices and rising loan rates.

Economic Calendar for the Week of June 17 – June 21

Date Time (ET) Release For Consensus Prior Impact
M
Jun 17
08:30 NY Empire Manufacturing Index Jun 0.8 –1.4 Moderate
Tu
Jun 18
08:30 Consumer Price Index (CPI) May 0.2% –0.4% HIGH
Tu
Jun 18
08:30 Core CPI May 0.1% 0.1% HIGH
Tu
Jun 18
08:30 Housing Starts May 950K 853K Moderate
Tu
Jun 18
08:30 Building Permits May 983K 1.017M Moderate
W
Jun 19
10:30 Crude Inventories 6/15 NA 2.523M Moderate
W
Jun 19
14:00 FOMC Rate Decision 6/19 0%–0.25% 0%–0.25% HIGH
Th
Jun 20
08:30 Initial Unemployment Claims 6/8 340K 334K Moderate
Th
Jun 20
08:30 Continuing Unemployment Claims 6/1 2.967M 2.973M Moderate
Th
Jun 20
10:00 Existing Home Sales May 5.00M 4.97M Moderate
Th
Jun 20
10:00 Philadelphia Fed Index Jun –0.2 –5.2 HIGH
Th
Jun 20
10:00 Leading Economic Indicators (LEI) May 0.2% 0.6% Moderate

>> Federal Reserve Watch 

Forecasting Federal Reserve policy changes in coming months… Economists don’t see the Fed touching the super low Funds Rate at this week’s FOMC meeting. The Fed is waiting for a 6.5% unemployment rate or a serious spike in inflation. Note: In the lower chart, a 1% probability of change is a 99% certainty the rate will stay the same.

Current Fed Funds Rate: 0%–0.25%

After FOMC meeting on: Consensus 
Jun 19 0%–0.25%
Jul 31 0%–0.25%
Sep 18 0%–0.25%

Probability of change from current policy:

After FOMC meeting on: Consensus 
Jun 19 <1%
Jul 31 <1%
Sep 18 <1%

 

Week of June 10th PrimeLending newsletter

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Geralann Tabet
Production Manager
619 S. Bluff St. Tower 1, Ste 2012
St. George, UT 84770
Direct: 435.215.7342
Fax: 877.371.4777
Cell: 435.619.2452

For the week of June 10th, 2013 – Vol. 11, Issue 23

 

 

>> Market Update 

QUOTE OF THE WEEK… “It’s not whether you get knocked down, it’s whether you get up.” –Vince Lombardi, legendary professional football coach

INFO THAT HITS US WHERE WE LIVE… U.S. home prices were certainly knocked down for a few years there, but they’ve definitely gotten up now. A prominent data analytics firm reported that home prices, including distressed sales, rose 3.2% in April, up for the 14th month in a row. Compared to a year ago, prices were up 12.1%, posting their highest annual increase in more than seven years. These statisticians predicted that the annual home price gain will increase to 12.5% in May.

The chief economist at the analytics firm explained, “Increasing demand for new and existing homes, coupled with low inventory, has created a virtuous cycle for price gains.” The higher demand for those new homes is reflected in new residential construction spending data from the U.S. Census Bureau of the Department of Commerce. Although flat for the month, spending for residential construction on an annual basis was up 18.3% in April.

BUSINESS TIP OF THE WEEK… Make shorter to-do lists. The goal isn’t to do as many things as you can in a day, but to focus on accomplishing the things that really matter. 

>> Review of Last Week

JOBS DID THE JOB… The May jobs report pushed major stock indexes to their first weekly gain in three, accomplished in a good news/bad news fashion. Good news: 175,000 jobs were added, beating expectations. Bad news: March and April numbers were revised down by 12,000, so the average monthly gain is just 155,000 jobs the last three months, well below the 237,000 monthly average we saw from November through February. Good news: investors felt the modest job gains mean the Fed will continue the bond buying program that’s driving down interest rates and boosting stocks.

The last bit of bad news/good news: the unemployment rate rose to 7.6%, but this was seen as good news, because it means more people are looking for work. Got that? Earlier in the week, the data was plain old-fashioned bad news. The ISM index dropped below 50 in May, indicating manufacturing was contracting. Unit Labor Costs and Factory Orders both missed estimates. But on a slightly up note, the Fed’s Beige Book averred, “Overall economic activity increased at a modest to moderate pace since the previous report.” We’ll take that.

The week ended with the Dow up 0.9%, to 15248; the S&P 500 up 0.8%, to 1643; and the Nasdaq up 0.4%, to 3469.

Friday’s jobs report sent investors scurrying over to stocks, which hurt bond prices. But bonds had been boosted by weak economic data earlier in the week, so the price dips weren’t all that bad in the end. The FNMA 3.5% bond we watch ended the week down .15, at $103.06. National average mortgage rates edged up again in Freddie Mac’s weekly Primary Mortgage Market Survey, but remain attractive. The Mortgage Bankers Association reported applications for purchase loans down 2% for the week, but up 14% on an annual basis.

DID YOU KNOW?
… This week’s Federal Budget reports the amount that the government’s expenditures exceeded its tax revenues during May. The difference is made up by borrowing from the public through issuing debt in the form of Treasury bonds. 

>> This Week’s Forecast 

MORE ACTION IN STORES AND FACTORIES, INFLATION OK… We’ll all be watching Retail Sales, always a good measure of the consumer’s economic outlook. Analysts expect these numbers to rise for May, a good sign. Factories are also expected to come in a little busier for May, with Industrial Production up for the month.

From the Fed on down to the ordinary citizen, everyone’s keeping an eye on inflation. The May Producer Price Index (PPI) and Core PPI reading are forecast to show that the prices businesses pay for things are staying well within Fed guidelines.

>> The Week’s Economic Indicator Calendar

Weaker than expected economic data tends to send bond prices up and interest rates down, while positive data points to lower bond prices and rising loan rates.

Economic Calendar for the Week of June 10 – June 14

Date Time (ET) Release For Consensus Prior Impact
W
Jun 12
10:30 Crude Inventories 6/8 NA –6.267M Moderate
W
Jun 12
14:00 Federal Budget May –$139.0B –$124.6B Moderate
Th
Jun 13
08:30 Initial Unemployment Claims 6/8 345K 346K Moderate
Th
Jun 13
08:30 Continuing Unemployment Claims 6/1 2.973M 2.952M Moderate
Th
Jun 13
08:30 Retail Sales May 0.3% 0.1% HIGH
Th
Jun 13
10:00 Business Inventories Apr 0.2% 0.0% Moderate
F
Jun 14
08:30 Producer Price Index (PPI) May 0.1% –0.7% Moderate
F
Jun 14
08:30 Core PPI May 0.1% 0.1% Moderate
F
Jun 14
09:15 Industrial Production May 0.1% –0.5% Moderate
F
Jun 14
09:15 Capacity Utilization May 77.8% 77.8% Moderate
F
Jun 14
09:55 Univ. of Michigan Consumer Sentiment Jun 83.0 84.5 Moderate

>> Federal Reserve Watch 

Forecasting Federal Reserve policy changes in coming months… Virtually all economists expect the Fed to keep the Funds Rate at its super low level at the FOMC meeting next week. The Fed says the rate won’t rise until unemployment falls to 6.5%. Note: In the lower chart, a 1% probability of change is a 99% certainty the rate will stay the same.

Current Fed Funds Rate: 0%–0.25%

After FOMC meeting on: Consensus 
Jun 19 0%–0.25%
Jul 31 0%–0.25%
Sep 18 0%–0.25%

Probability of change from current policy:

After FOMC meeting on: Consensus 
Jun 19 <1%
Jul 31 <1%
Sep 18 <1%

 

For the week of June, 2013

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Geralann Tabet
Production Manager
619 S. Bluff St. Tower 1, Ste 2012
St. George, UT 84770
Direct: 435.215.7342
Fax: 877.371.4777
Cell: 435.619.2452

For the week of June 3, 2013 – Vol. 11, Issue 22

>> Market Update 

QUOTE OF THE WEEK… “There is always room at the top.” –Daniel Webster, American statesman and senator

INFO THAT HITS US WHERE WE LIVE… Last week, Pending Home Sales took their place at the top, hitting their highest level since April 2010, when folks were rushing to close before the homebuyer tax credit expired. April Pending Home Sales, based on signed contracts for existing homes, were up 0.3% over March and up 10.3% over last year, according to the National Association of Realtors (NAR). Their chief economist predicts, “Total existing home sales are expected to rise just over 7%, to about 5 million this year.”

The NAR’s economic honcho also feels that in 2013, “Because of inventory shortages, higher home sales will push up home values to the highest level in five years.” Those values appear to be well on their way up. Evidence? The latest S&P/Case-Shiller 20-City Composite index was up 10.9% in March compared to a year ago, the highest annual home price gain since 2006. In addition, all 20 cities tracked registered annual increases and all showed monthly gains for the fifth month in a row!

BUSINESS TIP OF THE WEEK… Ask your clients how you could improve. Requesting their input helps you upgrade products and services and makes clients feel more invested in your brand. It’s a win-win. 

>> Review of Last Week

UP MONTH ENDS DOWN… Stocks were down again for the week, yet all three major indexes ended up for the month: the Dow up 1.9%, the S&P 500 up 2.1%, and the Nasdaq up 3.8%. The Dow saw its sixth straight monthly gain and the S&P 500 its seventh, the longest monthly win streak since the one that ended in September 2009. All three indexes are also up solidly for the year. Dragging things down last week were a lower GDP-2nd Estimate (2.4%), flat Personal Income, and a drop in Personal Spending, all missing expectations.

But the good economic data was quite good. Pending Home Sales and the Case-Shiller Home Price Index showed housing recovering. Consumer Confidence and Michigan Consumer Sentiment both beat estimates, reflecting a more optimistic mindset among Americans. The Chicago PMI index indicated strong expansion for Midwest manufacturing. Core PCE Prices confirmed inflation is under control. So why did stocks dip for the week? Analysts say some investors are now afraid the economy is strengthening too quickly. Go figure.

The week ended with the Dow down 1.2%, to 15116; the S&P 500 down 1.1%, to 1631; and the Nasdaq down 0.1%, to 3456.

While stocks slipped, bonds plunged, as positive economic data made investors worry the Fed might soon slow its bond-buying program that’s kept prices up and interest rates down. The FNMA 3.5% bond we watch ended the week down .97, at $103.21. In Freddie Mac’s Primary Mortgage Market Survey, national average mortgage rates were up from both the week before and a year ago. But they’re still at attractive levels, so the Mortgage Bankers Association saw applications for purchase loans up a seasonally adjusted 3%.

DID YOU KNOW?
… A service is an economic activity that is intangible, not stored, doesn’t result in ownership, and is consumed at the point of sale. This week’s ISM Services index measures the health of this business sector. 

>> This Week’s Forecast 

FACTORIES OK, FED OBSERVATIONS, A FEW MORE JOBS… This week’s ISM Index should show factory activity barely expanding in May, while ISM Services is forecast to report stronger growth for that sector. The Fed’s Beige Book reveals anecdotal economic info from Fed Districts across the country. Experts expect a tone of cautious optimism. Nothing new there.

Friday it’s the always important Employment Report. Economists think that new Nonfarm Payrolls in May will stay in the modest range we’ve been seeing. This job growth isn’t outpacing workforce growth, so the Unemployment Rate should remain at 7.5%

>> The Week’s Economic Indicator Calendar

Weaker than expected economic data tends to send bond prices up and interest rates down, while positive data points to lower bond prices and rising loan rates.

Economic Calendar for the Week of June 3 – June 7

Date Time (ET) Release For Consensus Prior Impact
M
Jun 3
10:00 ISM Index May 50.9 50.7 HIGH
Tu
Jun 4
08:30 Trade Balance Apr –$41.1B –$38.8B Moderate
W
Jun 5
08:30 Productivity – Rev. Q1 0.6% 0.7% Moderate
W
Jun 5
10:00 ISM Services May 53.5 53.1 Moderate
W
Jun 5
10:30 Crude Inventories 6/1 NA 3.0M Moderate
W
Jun 5
14:00 Fed’s Beige Book Jun NA NA Moderate
Th
Jun 6
08:30 Initial Unemployment Claims 6/1 347K 354K Moderate
Th
Jun 6
08:30 Continuing Unemployment Claims 5/25 2.960M 2.990M Moderate
F
Jun 7
08:30 Average Workweek May 34.5 34.4 HIGH
F
Jun 7
08:30 Hourly Earnings May 0.2% 0.2% HIGH
F
Jun 7
08:30 Nonfarm Payrolls May 164K 165K HIGH
F
Jun 7
08:30 Unemployment Rate May 7.5% 7.5% HIGH

>> Federal Reserve Watch 

Forecasting Federal Reserve policy changes in coming months… Economists see no signs the Fed will touch its super low Funds Rate at the next FOMC meeting a couple of weeks away. The central bankers want to see unemployment down to 6.5%, which doesn’t look likely any time soon. Note: In the lower chart, a 1% probability of change is a 99% certainty the rate will stay the same.

Current Fed Funds Rate: 0%–0.25%

After FOMC meeting on: Consensus 
Jun 19 0%–0.25%
Jul 31 0%–0.25%
Sep 18 0%–0.25%

Probability of change from current policy:

After FOMC meeting on: Consensus 
Jun 19 <1%
Jul 31 <1%
Sep 18 <1%

 

Prime Lending June Newsletter

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Geralann Tabet
Production Manager
619 S. Bluff St. Tower 1, Ste 2012
St. George, UT 84770
Direct: 435.215.7342
Fax: 877.371.4777
Cell: 435.619.2452

 

5 Tips to Fit Social Media into Your Busy Workday

Using social media to market your business shouldn’t take up most of your workday, but you do need to carve out some time for it.

Unfortunately, there are plenty of reasons why people don’t bother doing that. They tell themselves things like: I’m too busy with important work, I can’t see any value in it, I don’t know what to post, I can’t figure out the tools, I think social media is just for kids.

But deep down inside, most business people know they really should spend more time with social media. Here are 5 tips to help you find the time to fit social media into your busy schedule.

1. Understand the importance of social media to your business.
With all the professional and personal demands on you, there’s only one way to find the time to blog, tweet, share, and comment: you make the time for social media because you know it’s important. The truth is, as a business person, you need to do more online than just consume content or share what others have created. You also need to be a content creator, because that ultimately will build your business.

2. Take a good hard look at how you spend your day.
A recent survey revealed that we business people spend more than one fourth of our day (28%) dealing with emails. We’re in meetings for 19% of the day and we think half of them are a total waste of time. Another 25% of the day is taken up with meaningless distractions. A second study reported that executives spend up to 33% of the day in meetings. What all this tells us is that finding the time for social media is just a matter of making it a priority over unimportant emails, non-productive meetings, and a list of activities that are just daily distractions.

3. Make a commitment to spend a small amount of time on social media every day.
Consider this your daily social business investment. Spread out your activities. Tweet daily, but perhaps post to your blog just once a week. Share links and comment on other sites as the opportunities arise, but limit these pursuits to ten or fifteen minutes a day. Amazingly, this small daily commitment soon adds up. In a year, you’ve tweeted hundreds of times, written dozens of blog posts, connected with a good group of people, and discovered lots of things you didn’t think you’d be learning about.

4. Be guided by your strongest interests.
Blog, tweet, share, and comment on the things you care about most (of course, keep it work-related and avoid politics and religion). It takes far less time to write about and share the things you really know about and appreciate. It also attracts an audience of like-minded people. They in turn can provide stimulating questions, ideas, and points of view that will inspire fresh thoughts from you. You wind up creating an idea factory that keeps generating more terrific share-worthy content with a lot less time and effort.

5. Focus on helping others.
The idea of “pay it forward,” give-to-get (G2G), “karma” if you like, works well in the social world. Share the ideas and work of people you regard highly and they’ll take a look at what you’re doing. Helping others doesn’t take a lot of effort, but over time, people will start to see you as another authority.

If you follow these tips, you can become an active social media contributor without spending a ton of your life online. Why not get started now. Here’s to your success in social media as you keep putting together your best year ever…. Enjoy a great month!